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(Photo credit: David Benthal)

“Everything happens for a reason,” says Alex Vinash with a subtle shrug — it’s a pretty easy-going mantra for a guy sitting next to a pillow embroidered with the words “High Maintenance,” neatly propped up on the plush white armless daybed in his new Southampton store. 

But for Vinash, joy is all about jumping in feet first, embracing the contradictions, surprises and out-and-out curve balls of life. It’s that spirit that landed him here in the first place, a twisty, turny route from his native Argentina to Europe to eastern Long Island. And weather he’s in his thoroughly dazzling eponymous store on Hampton Road in Southampton, in the new Columbus, Ohio outpost, or at the very first shop he opened on Main Street in Greenport, you can bet he’s embracing each and every change that comes his way — which is just about as haute as you can get. 

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