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Road to Nowhere’s second location in Sag Harbor offers sustainably made clothing and accessories for both men and women. (Photo courtesy of Sasha Rudes)

As the saying goes, when one door closes another door opens.

This adage can certainly be applied, both literally and figuratively, to the retail scene in Sag Harbor, as Satori, a women’s boutique that’s called Main Street home for 30 years, closed its doors last month and started preparing for a re-location to Bridgehampton, just after Road to Nowhere (42 Main St.), a Montauk-based clothing store, opened across the street.

Road to Nowhere, owned by Montauk residents Justin Feinberg and Sasha Rudes, opened its second location in the space next to Schiavoni’s Market, formerly inhabited by Onda Beauty, on Dec. 7.

Paying attention to detail, clothing and accessories utilize biodegradable zippers and eco-friendly buttons. (Photo courtesy of Sasha Rudes)

Offering sustainably made, upscale basics for both men and women, the concept was born from the couple’s extensive travel experiences around the globe, which helped them better understand exactly what kind of clothes they needed, and maybe more importantly, which ones they didn’t.

“We did a lot of traveling in a camper,” says Feinberg, “so managing space was a constant. We had packed all these jeans, bulky clothing — things that just weren’t practical. We felt like we were missing a brand that was truly for us.”

So, they decided to make one. After taking a pause when the pandemic hit, the couple launched the brand two years ago and opened their first location in Montauk (33 Carl Fisher Plaza) this past April. The new Sag Harbor location came after spending time with friends of theirs living in the old whaling village and realizing “what a great, year-round town it is,” Feinberg says. “It felt right.”

Designed from materials made from natural fibers, like organic cotton and European flax linen, the clothes are reminiscent of “bohemian workwear, anchored to wanderlust,” he says.

Designed out of their home in Montauk, the clothes are then produced in Los Angeles, Rudes’s hometown, and the result is “a brand that looks like us, launched in sustainability,” she says. T-shirts start at $72, while button-downs clock in at around $165. Pants are in the $220 range and jackets are around $265.

“We’re offering upscale, everyday clothing, in every shade of neutral, that’s amazing quality,” says Rudes, who serves as creative director for the brand. Using classic silhouettes their goal is to offer timeless and wearable pieces that buyers will get a lot of use out of with great attention to detail. Winter hours will be 11 a.m. to 5 p.m. during the week (closed Wednesdays), 10 a.m. to 6 p.m. on Saturdays and 10 a.m. to 5 p.m. on Sundays.

Bigger Bridgehampton digs for Satori

Just before Christmas Satori said goodbye to its 95 Main St. location with a moving sale and closing party. With a new Bridgehampton location (2442 Montauk Highway, right next to Thayer’s Hardware) set to open in mid to late March, owner and Sag Harbor native Lee Ann Bulgin says although the transition is bittersweet, she’s nothing but optimistic as her store moves into a new chapter.  

Satori owner Lee Ann Bulgin outside of the former Sag Harbor location. (Photo credit: Jenn Satinksy)

“It’s exciting,” she says. “We will continue to carry the same brands that people like. We tend to offer casual and comfortable items while also providing clothes for when you need to get dressed up from time to time. And we have a comfortable price point.”

Bulgin, who’s owned the business since 2018, decided to move after her new landlord was going to offer the space to the highest bidder after her lease expired at the end of 2023.

“Business is business,” she says. “I’m optimistic about Bridgehampton. It’s a bigger space, we can do more window displays and we’ll be able to bring in some friends,” noting she plans to do more collaborations with different local designers and artists.

One such friend is Too Shea Designs, an interior home design company owned by fellow Sag Harbor resident Shea Keating.

“Satori’s friend Too Shea Designs is creating and curating the new Bridgehampton store with us so we’re quite excited about that,” says Bulgin. “She has a very fun eye and is great to work with. And it’s just so much fun to collaborate.”