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About
Kiehl’s
is hosting a Pop-Up series in Montauk, offering locals and visitors a taste of
the brand’s East Village roots surfside on July 27th and 28th! The brand will be popping up across town at local hot spots
throughout the weekend, sampling their new and best-selling Better Screen SPF
and Ultra Facial Cream along with branded merch, hosting exclusive giveaways,
and social media-worthy photo moments. Additional details follow
below.
·
Kiehl’s Taxicab
Experience – Kiehl’s will hail a cab from
its East Village Flagship store to Montauk in a branded vintage yellow NYC cab
clad with branded surfboards, product samples, merch, and more. Follow the
brand’s journey out east on their social channels.
·
SoulCycle
Montauk (7/28, 7:30 AM – 12:30 PM) – The
Kiehl’s Taxicab will head to SoulCycle Montauk for themed rides inspired by the
brand. Guests will be invited to capture photos with the Taxicab and other
branded photo moments and granted access to exclusive product samples and
branded merch. Refreshing juice shooters to be served following class. Five
lucky winners will be gifted a free SoulCycle ride on behalf of the brand.
Entry details below.
·
Mobile Bike
Experience – Spot a Kiehl’s yellow beach
cruiser around town throughout the weekend at local hot spots, such as Joni’s,
Hampton’s Coffee Company, Ditch Plains Beach, and more. If spotted, Kiehl’s
will giveaway sample-sized Better Screen SPF packets and exclusive merch.
·
Bounce Beach
Montauk (7/27, 12 – 6 PM) – Kiehl’s will park
itself at Bounce Beach Montauk, where consumers will be invited to capture
photos with the Kiehl’s Taxicab and sample the brand’s new and beloved Better
Screen SFP and Ultra Facial Cream. Additional photo moments and sampling will
be offered inside alongside the debut performance from up-and-coming country
singer, Shaboozey.
